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Together with my team, we are champions of the Infront brand. We oversee its implementation and execution across various formats and mediums.
My most significant project was designing, developing, and executing a global rebrand across all touchpoints.
Infront Sports & Media, is one of the most respected sports marketing companies in the world, managing a comprehensive portfolio of top properties. It covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production, event operation, and digital solutions – and has won a reputation for its high standards of delivery.
Full report can be viewed here: Infront Sustainability Report
The Brave New Sport Guide
This comprehensive report was meticulously crafted, drawing inspiration from the original Brave New Sport publication. The design seamlessly integrates key findings, showcasing the outcomes and widespread impact of the activation surrounding the original book. All images were generated using AI via Midjourney.
The guide can be downloaded here
At my time at EF Education First, the world's largest language school company in the world, I created and produced a wide variety of marketing materials, posters, flyers, letters, brochures - you name it!
My largest project was designing, executing and managing the production 70+ brochures, printed in 12 different languages. We are talking over 10 million copies.
The task was to develop a brand identity for Consilium Limited - a company which specializes in providing organisations with experienced specialised accounting staff for long or short contracts.
Consilium in latin means wisdom, which the company provides through a developed roster of staff and their various areas of expertise. The goal was to combine visual representations of ‘wisdom’ and ‘transfer’ to create the Consilium Limited brand.
With the combination of the celtic eternity knot, which represents the union of wisdom and method, and arrows, which represent transfer of knowledge and of staff, the Consilium brand was born. Their website can be viewed here.
A.C. Yacht Charters, sprung from a simple email which read, 'Starting yacht company with a boat called the Andrea Christine. Only boat offering overnight charters. Need logo ASAP, to launch biz. Help?' And the wheels started turning.
First thought was name the company A.C. Yacht Charters, to ensure that if they expanded their fleet, their business name wouldn't be tied to one boat. Next came the tagline, 'Always time to cruise'. After that, the logo was born out of the marriage of a sun and moon. Brand collateral followed which included a website which can be viewed here.
Over the course of my time working as an in-house Graphic Designer for the worlds largest language company, EF Education First, I had many tasks. The one I am most proud of is the creation and execution of an original editorial magazine called, Tomato Juice.
Tomato juice is the most consumed beverage on long-haul flights. This unlikely choice enhances flavor for taste buds dulled by high altitude. This publication seeks to do the same thing – enhance the experience in cities around the globe with the unexpected.
Tomato Juice celebrates the belief that true cultural exchange comes with understanding and being understood – starting with language and going from there.
It doesn’t come in a glass and you may not consume it at 35,000 feet, but Tomato Juice aims to quench your thirst for the world.
Stucard.ch needed a new campaign to acheive four objectives; increase usage of stucard.ch, create brand awareness of their youth programme, increase customer loyalty and gain new customers
We couldn't do it in a traditional way, we needed to grab their attention. That's how the 'anti-hero', Advantageman was born. You can watch Advantageman in action, here.
Advantageman became a cult hit, popping up at various Openair Festivals throughout the summer to cause general mayhem (and through it, brand awareness).
New Ad Campaign
KPMG in Bermuda delivers expert audit, tax and advisory services to a broad cross section of local and international companies. In short, KPMG is much more than just an accounting firm.
They certainly know numbers but they also know how to help companies negotiate risks and perform in the dynamic and challenging environments in which they do business. The new campaign highlights the many different angles of how they do business.
Recruitment Materials
KPMG needed to update their recruitment materials and I had opportunity to flex the brand and create something completely new. These are a series of brochures with the content organised and designed in a manageable and digestible manner.
My favourite part is the last insert which is a series of blank detatchable business cards which reads, ‘See yourself working at KPMG? Why not try a business card on for size?’ The bottom of each business card reads, ‘Please note: Not a valid business card … yet.’